Flow Property Services
We go through how Flow Property Services managed to increase their sales pipeline by nearly £70k in just 8 weeks without hiring a single person.
12%
Reply Rate
20+
Meetings Booked
£67k
Generated Revenue
Meet Ricardo from Flow Property Services - a man looking to work smart and hard…
The Problem: A majority of the client’s customers had come previous work and with a large construction team, he needed to ensure his calendar was packed to keep business healthy and his team busy.
The Objective:Access more architects so that Flow Property Services could become a first point of contact and option at the point of deciding who would do the build and project management.
Metric of Success:
- Book more meetings with Architects based in London to secure long term pipeline of projects.
- Focus on Architects in and around the London area
- Create effective copy that made it an easy ‘yes’ for architects to collaborate on their upcoming builds in an authentic way by arranging meetings and building lasting relationships.
- Build up a database of key contacts whether interested today or in the future so that these can be allocated to the correct funnel within the client’s CRM for future projects.

Ricardo D'Abreu(Contractor and PM Replies)
Online

Rachel Wheeler(Temporary Site Services Replies)
Online

David Embling(Site Hoarding Replies)
Online

Scott Langley
Commercial Manager
Thanks David,
We don’t get involved too much with site hoarding but when working with a particular developer we are required to hoard their compound, painted in their colours.
If you could give me your email address I will send you over a compound layout for you to price against if that is okay?

Matt Parkins MRIC
Quantity Surveyor

Travis Oxley BSc (Hons)
Quantity Surveyor

Dan Shingleton
Commercial Manager

Christopher Higgins
Commercial Manager

Habib Yussuff-Jakkari
Managing QS

Shane Duffy
Commercial Manager
HI Rachel,
send me and email to and I’ll send through information on the Temporary Electrics Package we are issuing for tender at The Charter, Gravesend.

Ian Morgan
Commercial Manager
Hi Rachel
Apologies for the delay. If you drop me an email we can arrange a meeting or phone call.
Thanks

Kian Martin
Commercial Manager
Hi Rachel, just seen your messages. We do have a temporary accommodation Air Conditioning system on our site. How much would you usually charge for servicing of 22nr splits?

Conor Harris
Estimator
Hi Rachel.
It would appear I’ve tempted fate! The job I’m pricing has now requested for electrical site temps for the project I am pricing. Its a small project in
Wimbledon with approx 18 week full programme. They’ve asked for festoon lighting, 10kva transformers and howler fire alarm system. Have you got an email I can send the project information pack to ?
Kind regards

Caroline Payton
Quantity Surveyor
Hi Rachel,
Many thanks for your email below – this may have come at quite a timely manner to be honest!
First things first-quick query. On the HVAC side of things – do you supply and install air source heat pumps at all? If yes – are you PAS accredited?
Kind regards

Aaron Johnson
Estimator
Hi Rachel,
I do apologise for not getting back to you sooner.
We can arrange a time to talk be good to have a better understanding what you provide as a company so we can get the ball rolling in the right direction.
Kind Regards

Nicola Stone
Lead Architect
Hi Ricardo,
I am just picking up on your email to Nicola. She is on annual leave at the moment. Perhaps we could have a teams call together and maybe meet for a coffee at a later date?
Thanks

Adam
Head Architect
Hi Ricardo,
Thanks for getting in touch, we are always open to extending our network. Are you a building contractor and Project managers? From your website, I can see you are based in North London. Most of the work we do is in Surrey and Wandsworth. Do you work on residential work around Surrey?
Kind regards,

David
Director
Hi Ricardo,
If you could initially send over some information on the projects complete by Flow and we can arrange a meeting in due course.
Thanks, David

Jane Lock-Smith
Lead Architect
Hi Yes please send you a brochure document for me to review
Thanks Jane

Jim Biek
Lead Architect
Ricardo
Indeed, that consent was quite a negotiation, particularly to obtain consent for the increased height of the new dwellings with rooms in the roofs. Such planning/design challenges are a fairly typical fixture of my practice which is split between one-off projects with private clients and repeat work with a roster of developer clients. You can see a selected suite of projects on my website www.bchitecture.com though these are mainly theprivate projects.
I’m not clear whether you are looking more for an architect or for projects for your own enterprise, but as our world generally works both may be possible. I would be happy to meet for a coffee especially as we are located in the same part of North London!
Kind regards
Jim Biek
Overall, bring in more revenue by providing more introductions and meetings with architects so that Flow Property Services could increase its pipeline.
- Email Outreach
Sequencing automated and personalised cold email outreach to the correct decision makers of hundreds of architect companies and studios. This allowed us to gain access to more upcoming projects by becoming the preferred options for architects after the design phase.
Based on each sending email address, we achieved 5,000 emails per month including automated follow-ups.