Flow Property Services

We go through how Flow Property Services managed to increase their sales pipeline by nearly £70k in just 8 weeks without hiring a single person.

12%

Reply Rate

20+

Meetings Booked

£67k

Generated Revenue

Meet Ricardo from Flow Property Services - a man looking to work smart and hard…

The Problem: A majority of the client’s customers had come previous work and with a large construction team, he needed to ensure his calendar was packed to keep business healthy and his team busy.

The Objective:Access more architects so that Flow Property Services could become a first point of contact and option at the point of deciding who would do the build and project management.

Metric of Success: 

  • Book more meetings with Architects based in London to secure long term pipeline of projects.
  • Focus on Architects in and around the London area
  • Create effective copy that made it an easy ‘yes’ for architects to collaborate on their upcoming builds in an authentic way by arranging meetings and building lasting relationships.
  • Build up a database of key contacts whether interested today or in the future so that these can be allocated to the correct funnel within the client’s CRM for future projects.
MEMBER

Ricardo D'Abreu
(Contractor and PM Replies)

Online

Rachel Wheeler
(Temporary Site Services Replies)

Online

David Embling
(Site Hoarding Replies)

Online

Scott Langley

Commercial Manager

Thanks David,
We don’t get involved too much with site hoarding but when working with a particular developer we are required to hoard their compound, painted in their colours.

If you could give me your email address I will send you over a compound layout for you to price against if that is okay?

Matt Parkins MRIC

Quantity Surveyor

Hi David, We have a project in Pall Mall hopefully starting later this year. I’ll get an inquiry out to you nearer the time for the hoarding works.

Travis Oxley BSc (Hons)

Quantity Surveyor

Thanks David, Sorry, been extremely busy lately! Have you priced our scheme in Pensbury?

Dan Shingleton

Commercial Manager

We will need our hoarding realigned etc to allow for access etc. Please send me an introduction for your company to dehingleton@antyapi.coruk

Christopher Higgins

Commercial Manager

How much per m for ply hoarding including foundation? Circa 250m

Habib Yussuff-Jakkari

Managing QS

I’m currently on a project in tooting. If the rates are competitive I will share with my colleagues.

Shane Duffy

Commercial Manager

HI Rachel,
send me and email to and I’ll send through information on the Temporary Electrics Package we are issuing for tender at The Charter, Gravesend.

Ian Morgan

Commercial Manager

Hi Rachel
Apologies for the delay. If you drop me an email we can arrange a meeting or phone call.
Thanks

Kian Martin

Commercial Manager

Hi Rachel, just seen your messages. We do have a temporary accommodation Air Conditioning system on our site. How much would you usually charge for servicing of 22nr splits?

Conor Harris

Estimator

Hi Rachel.
It would appear I’ve tempted fate! The job I’m pricing has now requested for electrical site temps for the project I am pricing. Its a small project in
Wimbledon with approx 18 week full programme. They’ve asked for festoon lighting, 10kva transformers and howler fire alarm system. Have you got an email I can send the project information pack to ?
Kind regards

Caroline Payton

Quantity Surveyor

Hi Rachel,
Many thanks for your email below – this may have come at quite a timely manner to be honest!
First things first-quick query. On the HVAC side of things – do you supply and install air source heat pumps at all? If yes – are you PAS accredited?

Kind regards

Aaron Johnson

Estimator

Hi Rachel,
I do apologise for not getting back to you sooner.

We can arrange a time to talk be good to have a better understanding what you provide as a company so we can get the ball rolling in the right direction.

Kind Regards

Nicola Stone

Lead Architect

Hi Ricardo,
I am just picking up on your email to Nicola. She is on annual leave at the moment. Perhaps we could have a teams call together and maybe meet for a coffee at a later date?

Thanks

Adam

Head Architect

Hi Ricardo,
Thanks for getting in touch, we are always open to extending our network. Are you a building contractor and Project managers? From your website, I can see you are based in North London. Most of the work we do is in Surrey and Wandsworth. Do you work on residential work around Surrey?
Kind regards,

David

Director

Hi Ricardo,
If you could initially send over some information on the projects complete by Flow and we can arrange a meeting in due course.

Thanks, David

Jane Lock-Smith

Lead Architect

Hi Yes please send you a brochure document for me to review

Thanks Jane

Jim Biek

Lead Architect

Ricardo
Indeed, that consent was quite a negotiation, particularly to obtain consent for the increased height of the new dwellings with rooms in the roofs. Such planning/design challenges are a fairly typical fixture of my practice which is split between one-off projects with private clients and repeat work with a roster of developer clients. You can see a selected suite of projects on my website www.bchitecture.com though these are mainly theprivate projects.

I’m not clear whether you are looking more for an architect or for projects for your own enterprise, but as our world generally works both may be possible. I would be happy to meet for a coffee especially as we are located in the same part of North London!

Kind regards
Jim Biek

Overall, bring in more revenue by providing more introductions and meetings with architects so that Flow Property Services could increase its pipeline.

 

 

Tools used:
  • Email Outreach

Sequencing automated and personalised cold email outreach to the correct decision makers of hundreds of architect companies and studios. This allowed us to gain access to more upcoming projects by becoming the preferred options for architects after the design phase.

Based on each sending email address, we achieved 5,000 emails per month including automated follow-ups.

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